Articles
On measuring what readers actually do on a page — what the usual tools answer, what they leave out, and how to put any of it in front of a client.
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A heatmap shows you a colour. It does not name the section.
Scroll and click maps are free and genuinely useful, and they answer in pixels. Why that gap costs you at scale, across screen sizes, and in the meeting where a client asks whether the rebuild worked.
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What GA4’s scroll tracking actually measures
Enhanced measurement fires one scroll event, at 90% of the page, once per visit. What that does and does not tell you about whether anyone read the page — and why depth-based metrics stop meaning anything the moment you edit.
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