The analytics layer for the WordPress block editor. Every section you scroll past, every second you linger, every click — recorded live in the panel, sent nowhere. That's the product: Block Insights shows this for every visitor combined, on every page of your WordPress site.
Readers don't leave at random — they leave at a specific paragraph, the same one, over and over. That's the table above: row 4 loses 46% of all readers, and the pricing table below it was only ever seen by a third of visitors.
Traffic analytics can't show you this. It counts arrivals and exits; inside the page, the trail goes cold. Block Insights measures the page itself, section by section, and puts the numbers right in your editor.
You rewrote that paragraph on March 3 — did it work? External tools can't answer; the edit date isn't in their data. Block Insights records it automatically, and the comparison draws itself:
Measure, edit, verify. That loop is the whole product.
You'll install this next to plugins you didn't choose, on servers you've never seen. It's engineered for exactly that.
0.12 ms per page render, one 4 KB script, one request per visit — sent when the visitor leaves. Page caches welcome.
No cookies, no visitor IDs, no stored IPs, no fingerprinting. Data lives in the site's own database and never leaves it.
~47 bytes per block per day under a fixed row budget. Old daily data compacts into monthly totals — tables physically can't grow unbounded.
Uninstall strips every block ID and restores post content byte-for-byte. Run the DB diff yourself before you trust it.
Core blocks plus third-party libraries — Kadence and Spectra tested. Existing posts are never bulk-rewritten.
On activation it scans the site and reports exactly how many pages it can and cannot measure — before you invest any time.
Elementor, Divi and other builder pages keep their layout outside the block system: unmeasurable, full stop. If your whole portfolio runs on builders, this tool is not for you.
And it counts sections, not people — no unique visitors, no sessions, no demographics. Keep GA for "who came from where"; this answers what happened after they arrived.
One click turns any period into a printable report — your logo, your client's name, plain language: here is where your readers stop, here is what changed since we fixed it. Attach it to the monthly invoice. Prefer raw data? CSV export, any range.
Improvement work is hard to sell, because “this page could be better” is your opinion, and a client can simply disagree with it. “46% of readers stopped before the pricing table” is not an opinion.
That is the difference between a maintenance retainer you have to defend every quarter, and an improvement retainer that renews itself.
No subscription, no renewal date, and no tiers to weigh against each other.
There is a free version on WordPress.org: the measurement in full, without the before-and-after comparison, the client report or the CSV export. It is listed there as OneCraft Block Insights.
Checkout and licensing by Freemius · One payment, no renewal, no expiry.
Sold without a refund window — so please read what it cannot measure before you buy.
0.12 ms per render and a 4 KB script, measured. If you can spot it in a waterfall chart, we genuinely want to hear from you.
It sets no cookies and stores no personal data, so on most sites it adds nothing to your consent burden. Your lawyer outranks this paragraph, though.
Then it will only help on the other half. The activation scan gives you the exact split per site before you commit real time. If everything runs on builders, this is not the tool for you.
Open a page in WordPress’s own editor. If it breaks into blocks you can click one at a time — a heading, a paragraph, an image — it can be measured. If it opens in Elementor’s or Divi’s own editor, or arrives as one large slab of text you cannot take apart, it cannot. Check the pages you actually care about, not the whole site.
Yes. OneCraft Block Insights on WordPress.org is the free version, and it is the same code. What it leaves out is the before-and-after comparison, the client report and the CSV export — the three things you would hand a client. The longer name is WordPress.org’s doing, not a different product: they judged “Block Insights” too generic to list. Measure your own pages with it for a month, and buy only if the report is worth $99 to you.
Probably. GA answers "who came, from where." This answers "what happened inside the page after they arrived." They don't overlap.
Every block ID is removed and post content is restored to the exact original bytes. Posts that can't be restored perfectly are left untouched and listed — never rewritten.
Nothing runs on our servers. The measurements are written to your own database and read from it, so there is no monthly cost for us to pass on. You pay once and keep the plugin, updates included, with no date attached.
The panel ran entirely in your browser — nothing was sent anywhere.